Leading Birmingham business development consultancy Rockfine Group has shown its green credentials by delivering against its net zero carbon business pledge to reduce its environmental impact.

Business strategy specialists Rockfine Group Ltd, based in Colmore Circus, Queensway, have committed to the West Midlands Net Zero Pledge, the drive launched by the West Midlands Combined Authority to encourage organisations to help make the region a net zero carbon economy by 2041.

Rockfine, which provides support services to allow West Midlands entrepreneurs to grow their businesses, has engaged with not-for-profit champion body Sustainability West Midlands (SWM) to take practical steps to cuts its impact.

Through its work with the WMCA Creative Scale up programme, which helps businesses in the creative sector to grow, Rockfine have created a business group of “net zero champions” to encourage others to be effective.

Having recently celebrated the professional services company’s fifth anniversary, the Rockfine team have introduced measures to address their impact on the environment.

The directors have made Rockfine a “work from home” (WFH) company, outside of any Government Covid restrictions, and plan to continue home working to reduce travel times and the staff carbon footprint.

Director Bart Dalton said: “We are moving to purely electronic contracts and reducing print materials throughout our business and pushing the companies that we work with to do the same.

“We have started to engage SWM through the WMCA Creative Scale up and have created a group of NetZero Champions so that we can make more impact than just our little company. We are also using the United Nations 17-part guideline to look at our full impact on the world and not just the local environmental issues.”

To raise awareness of environmental business issues amongst the company’s six staff, the management team have introduced carbon literacy training. Staff are also encouraged to use alternatives to cars with the company investigating options for innovating around transport.

Energy management is being addressed and Rockfine is working with the Innovation Engine business partnership to promote green innovation.

Bart added: “We have encouraged our clients to focus on their sustainability efforts and have also held a workshop on sustainable profitability for creative businesses.

“As a business which helps entrepreneurs to improve their performance, we in turn want to enhance our environmental impact which is why we are setting a positive example with practical steps. With the economy increasingly made up of small and micro-sized businesses, everyone can take a meaningful step irrespective of their size.”

Anna Bright, CEO of Sustainability West Midlands, said: “We welcome the measures which Rockfine are introducing to make changes which will reduce their environmental impact.

“Our role is to act as a catalyst for change through our advice to business leaders and to develop practical solutions. Rockfine are an example of how every business can take small steps which make a big difference.”