About Michelle Dalton
As a fourth-generation Alaskan I spent many years promoting the 49th State to locals and visitors, encouraging them to experience the wilderness and enjoy activities as diverse as fly fishing and whale watching to berry picking and glacier hikes.
Now I focus my energy on assisting a few select companies in the UK to reach their sales goals with a straight-forward communications strategy, guerilla-style, and provide beautiful harp music to weddings and corporate events through the West Midlands.
I thrive on the challenge of creating marketing messages that resonate with the target audience, are disseminated through multiple mediums, and deliver on a measurable plan. With experience in a variety of sectors (tourism, charity fundraising, medical and healthcare, life sciences, manufacturing, financial services) I am constantly incorporating best practice from one industry into another, and never miss an opportunity for cross promotion if it’s mutually beneficial.
“Michelle has been instrumental to me and the rest of the Creative Scale Up team in helping us set up the right processes and operational support to move the Programme forward. Her valuable insight and dedication has enabled us to support over 100 businesses on the Programme ensuring we have all the correct information we need, in the way we need it as we continue to support businesses on their upward journey.”
“Michelle completed a 3-week social media campaign for us prior to an international exhibition resulting in over 800 new visitors to our website, 86% of them from her work on Twitter. This is the second social media campaign I have hired Michelle for, both times she has delivered unprecedented results.“
“I learned more from Michelle about marketing our business in our first half hour meeting than I had from other consultants I talked with. Michelle listened to who we are as a company, our sales goals and growth plans, and now works with us to raise our profile amongst those who could use our services. She is efficient, insightful and incredibly good value for money. I highly recommend her.“