On the 3rd and 4th of November members of the Rockfine Group team were pleased to join the SEA (Surface Engineering Association) on their stand at the Advanced Engineering Showcase to provide sales and marketing support.
The best way to re-coop your money after attending a tradeshow is to ensure that your follow up is swift, relevant, and engaging. It is easy to be distracted by the excitement of making new connections and rekindling old ones during the show itself, so putting in motion objectives ahead of time with a clear communications plan is essential.
Rockfine Associates were able to complement the deep technical knowledge of companies presenting at showcases with focused strategy and high energy levels to maximise value.
Dave Elliot, CEO of SEA, said this about Rockfine’s work at the Advanced Engineering Showcase:
“The Rockfine team were fantastic in enabling us to make the most out of the event, cultivating and creating valuable connections, drawing people to our stand through their innovative and high energy techniques. We have seen a 10% increase in our social media following and secured multiple new memberships because of their effective strategy and post-event communications.”
Focusing on these post event communications separates you from other businesses, capitalises on the connections made and demonstrates what your company is capable of.