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When you want to grow your business fast, you need more than just support – you need business experts with competitive insights and tenacious drive for YOUR success.

The BullRing

This is Birmingham’s real-life answer to popular TV shows like Dragon’s Den and Shark Tank. Founded and run by Rockfine.

The client

The BullRing is Birmingham’s real-life answer to popular TV shows like Dragon’s Den and Shark Tank. The sessions present a number of exciting, pre-qualified companies seeking investment, pitching their ventures in front of a panel of leading figures in business. They offer their business nous on the pitches and engage in a Q&A session.

The BullRing Club’s annual wave boasts a fantastic show-like atmosphere, proving to be entertaining as well and educational, offering the opportunity to network and, possibly, make the deal of a lifetime!

BullRing Logo

The project

Since 2019, Rockfine Group has operated the BullRing, offering entrepreneurs the chance to pitch to some of the UK’s leading business figures for investment, guidance, exposure, and valuable networking opportunities.

Our approach

The Build-up  

  • As preparation, two weeks before the BullRing showcase the three founders attend a workshop where they pitch their business idea to the other companies and our BullRing team.
  • To prepare they get a five-minute time slot, with only a little excess while they work at honing the pitch.
  • The other pitchers offer feedback, which can be priceless as they effectively function as mirrors to the pitch, encouraging the business leader to reflect on their presentation and how it can be improved.
  • The BullRing team of experts share best practices from the previous events, allowing the founders to take these messages on board for the final drafts.

Final Preparations

  • With a week to go the business founders submit the pitch decks to our team for review and if approved are allowed to proceed to the event on the following Thursday.
  • This honing process and feedback loop in real time helps the founder build better sales skills, better presentation presence and ultimately a stronger demeanour through dealing with constructive criticism.
  • Our professional preparation process ensures the BullRing boasts a fantastic show-like atmosphere, proving to be entertaining as well and educational. The aim is to offer the opportunity to network and potentially make the deal of a lifetime!

Effectiveness

  • The BullRing team have had a higher than industry average of people get investment through our process and network.
  • As feedback shows, our showcase rapport allows the founder or team to feel comfortable and confident that their next steps will be towards success.

The Verdict

BD Dalton:

“The aim is being memorable for all the right reasons”

Summary

The latest episode of The BullRing brought together some of the most innovative minds in the industry for a fast-paced, one-hour session that left a lasting impact. Hosted by the dynamic duo B.D. Dalton and Mike Pagan from the Rockfine Group, this episode was a true showcase of creativity, innovation, and business acumen. With three industry leaders—Chris Deering, Spencer Crossley, and Naomi Nash—serving as the Bulls, the event delivered insightful feedback, sharp analysis, and lively discussions.

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