Our Approach to Artificial Intelligence (AI)

At Rockfine Group, we embrace innovation – including the responsible use of artificial intelligence (AI) – to help our clients grow stronger businesses.

We use AI tools in thoughtful and ethical ways to support our internal processes, enhance our insights, and improve the service we deliver. These tools help us streamline admin, spark creativity, and explore strategic possibilities – but they never replace human judgement or your relationship with our team.

We have a clear AI Usage Policy in place to ensure that:

· Client and business data is kept secure and never entered into unauthorised AI platforms

· AI-generated content is always reviewed and approved by a team member

· We use AI to support, not substitute, our expertise and experience

We’re committed to transparency, accountability, and staying up to date with the evolving technology and regulations. That means our use of AI will always align with industry best practice and data protection standards.

Have questions? We’re happy to talk about how we use (and don’t use) AI in our work. Contact us at: michelle@rockfine.co.uk