Birmingham, UK – 1 February 2025 – Rockfine Group is delighted to announce that we have been awarded the contract to develop the business plans for Birmingham City Council’s Ward End Park House project. This marks a significant milestone in the regeneration of this historic Grade II listed building, ensuring its long-term sustainability as a valuable community and commercial asset.

Ward End Park House is a landmark within East Birmingham, with a rich heritage and deep-rooted community significance. Birmingham City Council has committed to preserving and repurposing the building, supported by funding from the UK Shared Prosperity Fund. The project aims to transform the space into a thriving hub that serves both community needs and commercial opportunities, creating a sustainable future for this historic site.

Rockfine Group has a proven track record of delivering high-impact business strategies for both public and private sector projects. With extensive experience in urban regeneration, financial modelling, and stakeholder engagement, our team will design a robust business model that ensures the long-term viability of Ward End Park House.

The project team features Michelle Dalton, James Thomas, Adrian Holles and B.D. Dalton, along with the wider Rockfine Group team, bringing their strong track record of turning visionary concepts into actionable, sustainable plans. Practiced in the areas of public/private partnerships, CICs and community interest developments such as the renowned Royal William yard in Plymouth and community sports trust in Wolverhampton.

Collaborative Approach to Success

Recognising the importance of stakeholder collaboration, alongside governance partners Co-Operative Futures and Loconomy, Rockfine Group will engage with local businesses, community groups, and heritage experts to ensure the plans reflect the needs of the area. Leveraging existing research, feasibility studies, and community engagement outputs, our approach will maximise efficiency and deliver actionable, high-quality business strategies within the project’s ambitious timeline.

Michelle Dalton, Managing Director of Rockfine Group, commented:

“We are thrilled to be partnering with Birmingham City Council on such an important project. Ward End Park House has immense potential to become a vibrant centre for community and business activity, and we are committed to ensuring that our business plans pave the way for its long-term success.”

She also shared her enthusiasm for partnering with Co-Operative Futures, whose expertise is expected to enhance community engagement and support the development of effective governance models.

About Rockfine Group

Rockfine Group specialises in business strategy, operational growth, and financial planning, working with local authorities, SMEs, and large-scale public sector projects. Our expertise in developing commercially viable solutions ensures that heritage and regeneration projects, like Ward End Park House, achieve lasting impact.

For more information about this project and Rockfine Group’s work, please contact Niamh Smith on hello@rockfine.co.uk